Online Brand Trading or Developing New Brands

E-Commerce: Online Brand Trading or Developing New Brands

E-Commerce Business : Unlocking future mode for A New Possibilities in Growth and Networking the Marketing outreaching of the product towards a Global Consumers

E-Buzzing Words: Online Shopping, eTrading portals, eRetail portals, eMobile Transactions, ebooking facilities, efilling applications and forms, eTender portal, eIncome Taxation, Online insurance policies, Online banking, Online B2B , B2C C2C activities are constitutes to called eCommerce services. All has offered in present scenario to vast number of forms to digital/techno savvy consumers.

eCommerce had widen the market dimension in perspective of outreaching consumer needs and aspirations in just-in-time methodology. Today in a age of  Internet Economy, as 1950s the world sold things on Main street; in 1980s it was mall; in the 1990s it was Superstore; but in the 2000s it is and be at world wide web (WWW). They changed the way we live, think and perform things. With advancement in Mobile Technology adds to revolutionize the Market to new playing field of digital marketing, altering fundamentally the way business reach their consumer.

Although eCommerce usually associated with buying and selling of goods and services over Internet or conducting online transactions using computer-mediated network. More precisely it can defined as use of electronic means of communications and digital information processing technology in business activities.

The Branded product branding online through eCommerce portal are major advantage in leading the market share. But efforts and challenges lies in developing New Brands in this market playing level field to attain the trust of consumer, safeguarding the transaction issues, quality issues to be ensure, redressal of consumer grievances and regulation &implementation of online market strategy, policies to consumer. In order of confronting the challenges in eCommerce is it inevitable to say that eCommerce will be big boon to play high economic value &shares in future.

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