Digital Delivery

“We believe the greatest competitive advantage that established firms have is to use digital touchpoints to enhance interactions between customers and employees” -Peter Wannemacher

Expedious development on technology sector has its own impact on each and every sector. Banking sector in that case is not an exception. Among the top 10 trends predicted for 2015, digital delivery holds its second importance. Chief innovation officer’s roles and responsibilities have been improved since the retail banking sector is expecting to enhance the technology involved in customer service. Digital technologies are assured to provide an edge on the competition. World level banking services is going to be expanded with tablet and digital mobile services, commonly termed as omnichannel delivery. These services are added to exclusively provide face – to – face interactions.  Automated services are being programmed through which service costing can be reduced without any sacrifice towards customer satisfaction. It is believed to tighten the relationships.

Omnichannel delivery has been mostly adopted by neobanks. Neobanks are those institutes that provide banking products through net banking rather than by brick and mortar techniques. Though all the trends mentioned above are planned to implement rapidly in world retail banks, hope to get all these innovations in India as soon as possible which provides a competitive edge over other developing countries.

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