Big Data for E-Commerce

All of us have heard BIG DATA and must have read few articles about it but in this article I will tel you the meaning of Big Data for E-Commerce.What is the importance of Big Data in E-commerce.?

1. Personalization

How do companies push out personalized content and promotions and Customer Segmentation?Companies collects the data from various loyalty programs,patterns of visitors browsing and past purchases,companies process this information to perform customer segmentation and thus provide the personalized cotent and promotions.

2. Customer service

A large segment of visitors on e-commerce and sale depends on the customer services provided by the companies.Big Data can be used to coordinate with the various communication channels,including emails,live chat or phone calls.Resource allocation is also important aspect of the e-commerce because if companies understand the concerned issues of the customers or the time periods where customer support is most needed can effectively solve the customer’s issues.

3. Dynamic pricing/offers

Data processing is useful in creating relatively accurate profile for every customer.And this profile can provide the insights as to what price would re-engage the customer.It is the most effective customer retention strategy.

4. Supply chain management

Big Data provides a way to mitigate the possible disruptions to the process and thus allow to quickly act upon the preventive measures.It provide real-time capturing and communication of the updates in warehousing or shipping updates to the retailers.

5. Predictive Analytics

Different in-depth pictures of the different channels can be derived such as sales,inventory and business.

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