Best Practices in Campus Recruitment and Selection

Campus recruitment is a commonly used R&S procedure. Companies visit eminent academic or professional institutes for recruiting candidates. It is beneficial for both students and companies. Companies get to choose the best from a large pool of young talent. Also, students get a job offer while still in college.

Effective Campus Recruitment Programs

Campus selection – the initial step

• Curriculum/ranking – Is the school accredited: Is the curriculum relevant to the needs of your organization?
• Location – Will the distance to campus justify the time and money it takes to recruit there? Will the distance create relocation and retention issues?
• Graduation dates – When will candidates be available for work?
• Competitive environment – Are the student’s expectations in line with what the organization can offer?
• Potential recruiters/team leaders – Does the company have enough alumni to create a recruiting team?
• Internal opinion of the school – What is the general opinion of the school within the company? Would the school be accepted as part of the campus recruiting program?

Effective Campus Recruiter

• Recruiter should be selected and trained cautiously.
• Recruiter represents the company and he reflects the company’s culture and image to the students and faculty.

Establishing a Presence on Campus

• Good relationships with the placement cell
• Career fairs in the campus, campus competitions etc.

Recruiting Methods to take College Graduates

• On-campus recruiting
• Summer Internship Programs
• Campus Competitions

A Typical Campus Recruitment Process

Identification of Campus

• Different companies take on different strategies to identify and rank the campuses.
• The ranking is mostly done by the top HR team or strategic team.
• Few companies visit the top premier campuses only where as others prefer to visit lower rung colleges based on their compensation and talent retention strategies.

 Employer Branding

• Due to the furious war for talent and attracting the cream of candidates, companies look forward to Employer Branding. It aims at creating a favorable image for the organization and makes it sought after among them.

Logistics Planning

• Companies prepare their recruitment calendar ,i.e., when they will be coming and recruiting at the particular campus
• Then the companies visit the campus and start different activities to promote their brand and create a positive image of the company among the participants in order to attract more and more high potential candidates

 Campus Interview and Offer Management

• Companies start their recruitment process which is usually a  multi tier process and includes Personality test ,Group Discussion and Personal Interviews
• Companies makes on spot offer