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3 important things to remember for brands..
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Co-branding- 3 important things to remember for brands to co-exist Consider this: I: Owner of fruit cake company in x…
Micro lending
Micro lending – how money is reaching out to the bottom of the pyramid Muhammad Yunus, a Bangladeshi economist and…
Money stress
Most people are financially worried in some way or another. We seldom realize its presence, but it is there, evident…
Time Value of Money
You have been given two choices 1. Receive Rs. 10k right now. 2. Receive Rs. 10k in two years. What…
Alphabet: a new beginning
Google (2002): Don’t be evil. Google (2015): We renamed our parent company after the entire system of written communication for…
Give your rationality a thought
We, human beings, are not entirely rational. And it’s difficult to explain why we are not! Our decisions are influenced…
Google says I’m Feeling Lucky
t Google’s home page has three main things: Google Doodle, Search and I’m feeling Lucky. For Google, this “I’m Feeling…
Halo Effect: Are you influenced?
If a certain person “X” is good at A, it is believed that he will also be good at doing…
Behavioural Finance
People (you and me) frequently behave irrationally. With more and more individuals participating in the economy through consumerism and through…
Mr. Kalam
Lives of Great men all remind us We can make our lives sublime, And, departing, leave behind us Footprints on…