ArbitEntrepreneurshipAmazon-face of retail world turns 20July 19, 201532 Comments“Cadabra” was the magical name that Jeffrey Preston Bezos, founder of Amazon, initially wanted to give to Amazon in 1994,…
ArbitEntrepreneurshipMarketingBrand Cold WarsJuly 3, 201529 CommentsOne couldn’t have overlooked the bill-board cold war between Flipkart and Snapdeal. This happened when Flipkart released its new tagline-…
MarketingReplay to Targeting and MarketingJune 23, 201524 CommentsWhile surfing for a birthday dress for me from e-commerce sites, my friend received an email from American Swan, a…
Information TechnologyProliferating Billion Dollar Start-upsJune 22, 201535 CommentsFew years back, when Facebook was one among those who were growing at a tremendous pace, started facing the problem…