Digital marketing can be simply put as the marketing efforts used over the internet. Digital marketing has become a very important part of the advertising strategy that one undertakes to improve brand awareness and ultimately sales. The process involves reaching out to customers through digital channels like social media, search engines, emails, SMS etc. In today’s time, due to the deep penetration of smartphones, digital marketing and content creation have become so common and important that customers rely on them to build trust in new brands. Additionally, marketing digitally has the potential to reach a larger set of audiences in the most cost-effective manner. This is the reason why digital marketing jobs have been in huge demand in recent times.
A digital marketing professional is responsible for ideation, designing, building, monitoring and maintaining the social media presence of the brand it represents. They are responsible to identify the latest trends and insights and use them to optimise growth strategies. As per Glassdoor, the national average salary for a Digital Marketing Manager is ₹7,00,000 per year in India.
This article provides you with the digital marketing jobs in top companies in the financial capital of India, Mumbai.
The list of companies offering digital marketing jobs in Mumbai
- Accenture
- YouGov
- Mahindra & Mahindra Ltd
- IBM
- LogiNext
- Vodafone Idea
- Book My Show
- Unilever
- Disney Star India
- ACG Group
Accenture is a Dublin based management consulting and technology company that specialises in digital, cloud and security. It provides strategy, technology and operations-based solutions to its clients.
As per Glassdoor, the typical Accenture Digital Marketing Specialist salary is ₹5,40,044 per year. Digital Marketing Specialist salaries at Accenture can range from ₹2,72,346 to ₹13,95,541 per year.
Steps to apply for Digital Marketing jobs at Accenture
Step 1: Visit the company careers page and access the job
Step 2: Click on “Apply now” and create an account
Step 3: Submit the details
Skills required for Digital marketing jobs at Accenture
- Experience in end to end execution of digital marketing campaigns
- Understanding of basic statistics
- Good communication skills and ability to work in a team
- Problem-solving and analytical skills
- Understanding all aspects of ads from planning, and execution to monitoring progress
YouGov plc is a British online market research and data analytics company. Its products include opinion research, market research, stakeholder consultation and indices. It uses online sampling tools and research data to conduct polls and deliver insights internationally for companies, institutions, and governments. Its solutions include a daily brand perception tracker and a media planning and segmentation tool. YouGov is headquartered in London.
Steps to apply for Digital Marketing Jobs at YouGov
Step 1: Visit the company careers page and access the job
Step 2: Click on “I’m Interested” then fill in the details and submit
Skills required for Digital Marketing Jobs at YouGov
- Experience across digital acquisition channels like Affiliate marketing, PPC etc
- Comfortable working with raw data in excel
- Strong analytical skills
- Understanding of aspects of advertising like conversion optimisation
- Ability to manage and develop day to day relationships with affiliates and partners
- Good communication skills
Mahindra & Mahindra Ltd is an Indian multinational conglomerate founded in 1945. The company operates in industries like energy, equipment, IT, hospitality, real estate, retail, defence, automotive, aerospace, agribusiness etc. Its services include customisation, manufacturing, engineering, repairs etc. The company has more than 150 subsidiaries and serves customers and clients in more than 100 countries.
As per Glassdoor, Digital Marketing Manager salaries at Mahindra can range from ₹15,82,197 to ₹16,88,024.
Mahindra & Mahindra Ltd Job Openings
Steps to apply for Digital Marketing Jobs at Mahindra & Mahindra Ltd
Step 1: Visit the company careers page and access the job opening
Step 2: Click on “Apply now” and create an account
Step 3: Submit the required details
Skills required for Digital Marketing Jobs at Mahindra & Mahindra Ltd
- Experience in setting up digital marketing campaigns
- Working knowledge of the frontend and back end of a media plan
- Measuring and reporting the performance of digital marketing campaigns
- SMM, SEO and SEM
- Ability to analyse the market and decide on a plan of action
- Looking after budget efficiency, planning, timelines etc for the digital marketing campaigns
IBM is an American multinational technology company, headquartered in New York, that provides software, hardware, cognitive computing and cloud-based services. IBM has operations in over 171 countries.
As per Glassdoor, the typical IBM Digital Marketing Manager’s salary is ₹9,86,145 per year. Digital Marketing Manager salaries at IBM can range from ₹3,11,275 to ₹21,98,249 per year.
Steps to apply for Digital Marketing Jobs at IBM
Step 1: Visit the IBM careers page and find the job
Step 2: Click on “Apply now” and create an account
Step 3: Fill in the details and submit
Skills required for Digital Marketing jobs at IBM
- 15+ years of experience in digital marketing
- Experience in SLA management and inbound/outbound channels
- Understanding of technical aspects like HTML, CSS, JavaScript etc
- Good communication skills and team spirit
- Knowledge of media channels and SEO/SEM
- Working knowledge of campaign tools like Adobe, Salesforce, Google Adwords etc
LogiNext Solutions Pvt Ltd is a global automation and technology company specialising in logistics management software. The company offers logistics data analytics, asset tracking services, warehouse management, managing dispatch schedule, delivery routes and capacity etc to logistics and supply chain companies worldwide. The company focuses on real-time communication, real-time analysis of orders, tracking, pick up and delivery automation, keeping records of returns reverse logistics etc.
Steps to apply for Digital Marketing jobs at LogiNext
Step 1: Visit the company careers page and access the job
Step 2: Click on “Apply”. Submit the details.
Skills required for Digital Marketing jobs at LogiNext
- Experience in B2B marketing
- Working knowledge of analytical tools like Omniture, google analytics, Web Trends etc
- Ability to manage SEO/SEM, social media, marketing database etc
- Understanding of marketing automation for the B2B segment
- Understanding of marketing methodologies and blogging software like WordPress
- Good communication skills
Vodafone Idea Limited is a telecommunication company born out of the Aditya Birla Group and Vodafone Group partnership. The company provides mobile services and operates under Mobility services. The company owns telecommunications infrastructure, such as fibre networks and mobile towers. The company provides pan India voice and Data services across 2G,3G and 4G platforms.
As per Ambitionbox, the Average Vodafone Idea Digital Marketing Manager salary in India is ₹ 20.5 Lakhs per year for employees with experience between 2 years to 4 years. The Digital Marketing Manager’s salary at Vodafone Idea ranges from ₹ 19 Lakhs to ₹ 22 Lakhs per year.
Steps to apply for Digital Marketing Jobs at Vodafone Idea
Step 1: Visit the company careers page and access the job role
Step 2: Click on “Apply now” and create an account
Step 3: Fill in the details and submit
Skills required for Digital marketing jobs at Vodafone Idea
- Understanding of the digital marketplace including competitor analysis, trend awareness etc
- Knowledge and experience in digital marketing practices like planning, keyword research, SEO, SEM etc
- Good understanding of the consumer
- Understanding Agile methodologies for working
- Strong marketing fundamentals
- Good communication skills and teamwork skills
Bookmyshow is India’s biggest online movie and event ticketing platform developed by Bigtree Entertainment. The platform allows users to buy tickets for cinemas, sports and theatres. BookMyShow has partnerships with all major Indian production houses and studios. It has ticketing facilities for over 3000 screens across 250 cities.
Steps to apply for Digital Marketing Jobs at Book My Show
Step 1: Visit the company careers page and access the job role
Step 2: Fill in the details under “Apply Now” and submit
Skills required for Digital Marketing jobs at Book My Show
- Experience in paid digital marketing
- Strong analytical and negotiation skills
- Knowledge of Google ads, Twitter and Facebook ad manager etc
- Proficiency in Excel and PowerPoint
- Good communication skills
- Ability to interpret google analytics data
Unilever PLC is a British multinational corporation that manufactures and supplies fast-moving consumer goods including foods, cleaning agents, beverages, home care products, vitamins, minerals and personal care products. The company has a business presence worldwide and owns more than 400 brands including 11 billion-dollar brands.
As per Ambitionbox, the Average Hindustan Unilever Digital Marketing Manager salary in India is ₹ 24 Lakhs per year for employees with experience between 4 years to 7 years. The Digital Marketing Manager’s salary at Hindustan Unilever ranges from ₹ 3.2 Lakhs to ₹ 37 Lakhs per year.
Steps to apply for Digital Marketing Jobs at Unilever
Step 1: Visit the company careers page and access the job role
Step 2: Click on “Apply” then click on “Apply manually”
Step 3: Create an account
Step 4: Submit the details
Skills needed for Digital Marketing jobs at Unilever
- Experience in data-driven marketing
- Expertise in Adobe for campaign management
- Ability to work in an agile environment
- Good communication and project management skills
- Influencer strategy and digital media deployment
Star India Private Limited is a broadcasting service company. The Company offers streaming and broadcasting of sports, movies, advertising, and other entertainment content to its customers worldwide. The STAR India network comprises more than thirty channels in seven languages received by over 500 million viewers every week across India and 100 other countries.
As per Glassdoor, Digital Marketing salaries at Star TV Network can range from ₹954,582 to ₹1,032,515.
Disney Star India Job Openings
Steps to apply for Digital Marketing Jobs at Disney Star India
Step 1: Visit the company careers page and access the job role
Step 2: Scroll down to click on “Apply” then create an account
Step 3: Click on “Apply manually”
Step 4: Fill in the details and submit
Skills needed for Digital Marketing Jobs at Disney Star India
- Experience in Digital marketing
- Good communication and project management skills
- End to end execution of digital marketing campaigns
- Coordinate with agencies for marketing material and content apps for mobile/social platforms
- Leadership and teamwork skills
ACG is a global pharmaceutical manufacturing company. It is a global leader in innovative processing, manufacturing and packaging solutions for the pharmaceutical and nutraceutical industries. Its products include capsules, films, tablet coating, primary packaging machines etc. It also offers inspection, training, capsule filling, coating etc. The company is headquartered in Mumbai, India.
Steps to apply for Digital Marketing jobs at ACG Group
Step 1: Visit the ACG careers page and access the job role
Step 2: Click on “Apply now” and create an account
Step 3: Submit the required details
Skills required for Digital Marketing Jobs at ACG Group
- Experience in end to end execution of digital marketing campaigns
- Technical experience with HTML, CSS, PHP, JQuery, WordPress etc
- Expertise in salesforce marketing cloud
- Working knowledge of shared hosting tools like cPanel and Mail server
- Creation and management of website and microsites
- Good communication skills
Get certified with Vskills
Digital marketing has been a booming domain in marketing, especially since the pandemic. Digital marketing professionals around the world are paid handsomely and given immense respect due to the business they get from their clients/companies they work for. Hence, for the people interested to make a career in this field, it is highly advisable to get certified by a good certification body. Vskills Digital Marketing Professional certification, with its updated curriculum and guidance, will help you achieve mastery in this field and help youR resume look better in the interviews with top companies.
Get Interview ready with Vskills
Digital marketing has now become a competitive leg of the marketing domain. Hence, it is necessary to be well prepared for interviews with top companies to secure the job. Vskills Digital Marketing Interview material can help you achieve this by providing the necessary sample questions asked in these interviews and the sample answers to give you a glimpse of how to answer the questions.
Vskills Practice Tests
Vskills Practice Tests will help you gauge the sample questions asked in the final exams of the certification. This resource will also help you quantify your existing knowledge of the domain and help you make a better decision about whether you want a career in this domain.
We come to the end of the blog here. I would like to conclude by saying that digital marketing has become a really prominent domain since it is being used by all of us every time we use an electronic gadget like a smartphone, laptop etc. Every time we check our email, our SMSs, or our social media feed, one or the other brand is influencing us and convincing us to buy its product/service. This domain shows a lot of potential in the coming times. Hence it is only wise to learn about this domain of marketing and get certified in it to make sure you have a flourishing career.