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The digital market is growing at a very fast rate. Businesses today are working to digitalize their products and services and to reach a wide variety of customers. Digitalization has proved to be a very successful step in the era of modernization, it has led to numerous employment opportunities in the Information and Technology sector. One of the major profiles in this sector is the Digital Marketing Professional who is responsible for creating as well as looking into the online marketing strategies for any organization. Moreover, they are also responsible for planning and executing marketing campaigns and maintaining content for the organization’s website. Some of the major roles and responsibilities of these professionals include the following:
- Designing, building and maintaining social media presence.
- Measuring and reporting performance of all digital marketing campaigns.
- Identifying latest trends and insights as well as optimize spend and create growth strategies.
- Planning, executing, and measuring the experiments and conversion tests.
- Collaborating with internal teams for creating landing pages and optimize user experience.
- Using their skills and ability they evaluate end-to-end customer experience across multiple channels.
Discussing the 10 Best Digital Marketing Online Certification and Courses to Learn in 2022
Recognizing the importance and the need to choose the right learning path to become a Digital Marketing Professional. It is surely not an easy track to take but it is neither impossible. The important point to focus on is whether you choose the correct path or not. The internet is filled with several courses but choosing the right one which satisfies your requirements is a difficult task. Therefore, we along with our experts have researched and tried to present you with our best knowledge regarding the 10 Best Digital Marketing Online Certification and Courses to Learn in 2022. So without wasting more time below are some of the best and latest certification courses that you desire.
Now, let’s discuss the 10 Best Digital Marketing Online Certification and Courses to Learn in 2022!
1. Vskills Certified Digital Marketing Professional
Vskills Certified Digital Marketing Professional is one of the most proficient and reputed certification courses that you’ll find on the internet. The best part of this certification is that it is certified by the Government of India and is recognized by some of the most reputed multinational companies. The course claims that learners will be trained in various areas in Digital Marketing including Search Engine Optimization, Search Engine Marketing, Email Marketing, Inbound Marketing, and Affiliate Marketing. Overall, this is a very good course to take and i would personally recommend all the aspirants to give it a try.
Course Outline:
- Social Media Marketing
- Search Engine Marketing
- InBound Marketing
- Conversion Optimization:
- Search Engine Optimization
- Web Analytics
- Email Marketing
Reasons to take this course:
- Vskills is a Government Certified body that adds value to your resume itself.
- The Certification is valid throughout your life.
- No prior knowledge required.
- Get access to free Practice Tests.
- Both Professionals as well as begineers can take this course without any second thought.
- Candidates get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com for better job opportunities.
- This course is available online including online learning material and hard copy at your door steps.
- You can take your exam at any time of your convenience.
- 50 fruitfull Learning hours.
More Details:
Duration of course: 50 hours
Rating: 5 out of 5
2. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)
This course is meant for learners who want to master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics, and much more. You do not require any prior experience to start this course. You will perform practice activities and attend lectures and learn how to market a business online from scratch across all the major marketing channels. It comprises 12 modules covering different aspects of Digital Marketing, with real-life practical examples.
Course Outline:
- Introduction
- Market Research
- Make a Website
- Email Marketing
- Copywriting
- SEO
- YouTube Marketing
- Facebook Marketing
- Twitter Marketing
- Quora Marketing, and so on
Reasons to take this course:
- Get lifetime access to the video lectures.
- Learn from the best instructors.
- Get the courses at a very nominal price.
- Learn at your own pace.
- Get assessment test to validate your skills.
More Details:
Duration of course: 22.5 hours
Rating: 4.5 out of 5
3. Digital Marketing Specialization by University of Illinois (Coursera)
This course is prepared by the professionals at the University of Illinois, in collaboration with the leading online study platform Coursera. You can take this course for free by applying for financial aid. Moreover, this specialization program is divided into 7 courses with the last one being a Capstone project offered in association with Grainger industries. You will gain hands-on experience in data analysis and learn to make memorable presentations and data visualizations. Overall, this is a very good course for beginners as well as professionals.
Course Outline:
- The Digital Marketing Revolution
- Analytics in Theory
- Digital Marketing Analytics in Practice
- Marketing in a Digital World
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Lastly, Digital Marketing Capstone
Reasons to take this course:
- Financial aid to students who cannot afford the cost of the course.
- Learn to achieve specialization in the field.
- Learn from the top universities in the world.
- Comes with brand name of University of Illinois.
More Details:
Duration of course: 8 months
Rating: 4.6 out of 5
4. Become a Digital Marketer Nanodegree Program (Udacity)
This nanodegree program on Digital Marketing is offered by Udacity. The complete program is structured into 9 modules that cover topics like how to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. The program also includes projects, technical mentor support, and many other facilities at every step of completing the course. You will get the opportunity to gain practical knowledge with real-world projects.
Course Outline:
- Marketing Fundamentals
- Content Strategy
- Social Media
- Social Media Advertising with Facebook
- Search Engine Optimization
- Search Engine Marketing
- Display Advertising
- Email Marketing
- Metrics with Google Analytics
Reasons to take this course:
- Get to take real-world projects from industry experts.
- Learn at your own pace.
- Get the Course Completion Certificate Powered by Google
- No prior experience requirement to enrol for the program.
More Details:
Duration of course: 3 months
Rating: 4.5 out of 5
5. Digital Marketing Specialist Program (SimpliLearn)
This six months master program will transform you from a beginner to a digital market expert in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. This program is offered to you by SimpliLearn and is accessible for twelve months. You will get hands-on experience by working on real-world projects and attending Expert Sessions from the Facebook team. Moreover, learners will be exposed to more than 40 digital marketing tools and will be guided on how to use them in real projects.
Course Outline:
- Mastering SEO, Content Marketing, PPC and Digital Analytics
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Mastering Social Media, Mobile Marketing and Digital Strategy
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Capstone Project
Reasons to take this course:
- Get access to Monthly mentoring sessions.
- Learn to formulate, plan and execute effective campaigns.
- Gain hands-on experience through 4 projects.
More Details:
Duration of course: 4 months
Rating: 4.6 out of 5
6. Digital Marketing Strategies (Kellogg School of Management)
This course is intended for business leaders, managers, and marketing professionals, and strategists who manage a marketing team. This course will teach you that Digital Marketing Strategies: Data, Automation, AI, and Analytics is much more than marketing through digital channels. Moreover, the program comprises 8 modules wherein you’ll identify a business challenge and then solve it with a marketing solution. Overall, this is a good course and will offer you practical knowledge in this field.
Course Outline:
- A Framework for Marketing in a Digital World
- Understand Customers and Generating Insights
- Customer Segmentation and Behavioural Marketing
- The Customer Journey and Content Strategy
- Brand Storytelling in a Digital World
- Accelerating Marketing Execution through Agile Marketing
- Marketing Attribution, Testing, and Experimentation
- Marketing Automation and Artificial Intelligence in Marketing
Reasons to take this course:
- Learn from the best institution.
- Understand ways to discover customer insights using social mining.
- Work with real-life-based data.
- Get a dedicated support team.
More Details:
Duration of course: 5 months
Rating: 4.7 out of 5
7. Become a Digital Marketing Specialist (LinkedIn Learning)
This specialization program is offered in the form of 11 courses on the world-famous learning platform LinkedIn Learning. This program will help aspirants to develop their analytical and tactical skills to grow and develop further opportunities for industries as digital marketing specialists. You will concepts from marketing plans and content strategy to SEO and analytics, the complete path will guide you through the best practices and principles of digital marketing. You will also explore marketing channels like social media, have hands-on experience in Google Analytics and Ads.
Course Outline:
- Digital Marketing Foundations
- Google Analytics 4 (GA4) Essential Training
- SEO Foundations
- Google Ads Essential Training
- Content Marketing Foundations
- Social Media Marketing Foundations
- Marketing on Facebook
- Marketing on Instagram
- Social Media Marketing: Strategy and Optimization
- Email and Newsletter Marketing Foundations
- Introduction to Graphic Design
Reasons to take this course:
- Designed and created by some of the best instructors of LinkedIn Learning.
- Learn at your own pace.
- Variety of exercises to practice the concepts covered in the lectures.
- Free access to courses for the first 30 days.
- Learn writing skills from the very basics to advance level.
More Details:
Duration of course: 20 hours
Rating: 4.5 out of 5
8. Digital Marketing Strategy: Profitable Sales Funnel Fundamentalsrketing Classes (Skillshare)
Skillshare is an online platform that offers a wide array of short-duration skill-based courses. One of these courses includes the Digital Marketing Strategy: Profitable Sales Funnel Fundamentals. This course is for those who want to increase their business marketing strategies. You will get all the insights into the ins and outs of creating profitable sales funnels. The course will also cover topics like content marketing, social media, digital strategy, search engine optimization, email marketing, copyrighting and blogging, google analytics, google ads, brand management, and much more.
Course Outline:
- Strategy vs. Implementation
- Establish Your Goals
- Identify Your Ideal Customer Avatars
- Why Funnels Are the Key to Success
- Your Top of the Funnel Strategy
- Additional Top of the Funnel Strategies
- Your Middle of the Funnel Strategy, and so on.
Reasons to take this course:
- Get unlimited access to every class
- Taught by industry leaders and working professionals
- Get one class project
- Learn at your own pace
More Details:
Duration of course: 3 hours
Rating: 4.5 out of 5
9. Professional Certificate in Digital Marketing by Wharton (edX)
This course is prepared by the professionals at the University of Pennsylvania, in collaboration with the most famous and reputed online study platform edX. You will learn about the most in-demand topics in the field of Digital Marketing including omnichannel marketing, analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. This program is best suitable for beginners and will help them increase their career opportunities by giving initiation to their careers.
Course Outline:
- Fundamentals of Digital Marketing, Social Media and E-Commerce
- Marketing Analytics: Data Tools & Techniques
- Managing the Value of Customer Relationships
- Selling Ideas: How to Influence Others, and Get Your Message to Catch On
Reasons to take this course:
- End the program with a capstone project.
- Beginner to advance level course.
- Learn with university partners and peers from around the world
- Learn at your own pace.
More Details:
Duration of course: 6 months
Rating: 4.5 out of 5
10. Digital Skills: Digital Marketing (FutureLearn)
As the name suggests, this course is meant to develop your skills in this field. You will learn about some of the different digital marketing strategies and techniques that are available for businesses to use. In this course, you will learn what digital marketing is and look at some digital marketing strategies including display advertising, pay-per-click advertising, search engine optimization, and email marketing. Moreover, the instructor will also discuss the importance of balancing and integrating different digital marketing strategies.
Course Outline:
- How to use digital marketing
- Digital marketing techniques
Reasons to take this course:
- Each topic is covered in an elaborate manner.
- Get CPD certified.
- Free online course.
- Learn at your own pace.
More Details:
Duration of course: 2 weeks
Rating: 4.7 out of 5
In the end, we wish you all the very best for your future. We hope you read the blog carefully and have chosen your favorite course in the Digital Marketing Program, and are already preparing to take the course and ace your career with flying colors. Happy Learning!
