Website Design and development -part 17

Offline Publicity
Offline publicity encompasses promotional activity that does not occur primarily over the internet. It is like the media through which we can make our website more popular and capable of doing everything.
#1: Include your web address on all company stationery and literature. It helps people to know about your website and learn new ideas about it.
#2: Invite the printed media to review a website. It helps you to know how effective you have created your website and also how much more you need to do.
#3: Engage a public relations company for standard advertising, e.g. in a printed journal. It helps in people to know about yourself as well as your website as it creates a lot of necessities to do.
Publicising on Intranet
It is frequently the case that the scope or utility of intranets are not well understood by staff, simply because they are not aware of the extent of services available. A program of publicity can counteract this. Such a campaign could be justified on the basis that it enhances Return-on-Investment in web technology. It helps people to get to know about your website and also know how much effective It is .
Some ideas include:
• Posters: Colourful communications can be placed on staff noticeboards to highlight aspects of functionality. It helps people to get to know about your website and also know how much effective It is .
• Staff newspaper: Regular articles in a staff newsletter can be useful for promoting new applications. It helps people to get to know about your website and also know how much effective It is .
• Attended kiosks: The intranet Maintenance Team Leader can perform informal training for staff by attending a kiosk in a staff area, e.g. a canteen..
• Daily email: If permitted, a daily email could alert staff to content that has been added or changed on the site.

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