BLUE CHIPS ON ROAD TO MARQUEE ACQUISITION

Everyone is gripped with the fear of the unknown , this modern dynamic unpredictable era has created an arena where the big blue chip companies are trying to sustain their customer proposition in an attempt to maintain their legacy but now the competition is so rife that prices and commodities have ceased to be the differentiator ,what matters is the creativity that they can pool in, to bring about dramatic changes and overhaul the existing structures in the organisation so as to thrive in this new era

The conundrum for incumbent companies is that they can’t very well capitalize on change if they can’t envision what change will look like.

The rationale behind this is the fact that the employees can’t very well forecast the upcoming digital trends and moreover  they are very reluctant in deviating from the traditional norms of doing things ,the viable environment is missing which could  have an encouraging impact

The employees in the organisation have failed in their attempts to comprehend this new transition ,thus we see that the companies are making marquee acquisition of start-ups, recent acquisition of Panaya by Infosys was to bring about automation and to leverage on the thriving concepts of artificial intelligence, the new world that is being  inquisitively looked up to, the reason that the host of acquisitions  are on the trot, generally that of start-ups, is because it is being seen  that these  upstarts have been unbundling incumbents businesses  and chipping away at their advantage

The playing field is levelled across variety of industries; Do we have the courage to open up to outsiders to help us with the second phase of digital transformation?

WPP, the world’s largest marketing-services company, has bought more than 400 digital businesses over the past decade, and it gives them sufficient autonomy that they continue to grow; around 40% of the company’s revenues now come from digital offerings

Flipkartacquiring Myntra,   Snapdeal acquiring Freecharge Alibaba investing in Patytm through ant financial services,and contemplating of a 25 % buyout in Micromax,these are recent instances substantiating the fact that the big blue chips are making the cut with host of acquisitions with a perspective of equipping themselves with the necessary talent and tools to be able to survive the cut throat competition

The IT ones’ have too opened the gates to mergers and acquisition ,behemoths  like TCS , Infosys, Wipro, have already established a separate committee of Mergers and Acquisitions

. Thus this concept is gaining grounds and there are very healthy prospects in it

Click here for government certification in Accounting, Banking & Finance