What is Analytics ??

Web Analytics platforms examines the activity of the users over the online site or social media interactions. These Platforms provides collective report of the users to monitor and plan further suitable environment so that a user (visitor) can become a permanent customer. Below are the basic functional subsets of analytics and marketers should be aware and utilize them from time to time:

Optimization of website for increasing visitor’s engagement and conversion is the critical task, as it is difficult to capture the paths that the visitor take and interact with the page. Experiencing visitor’s behaviour comes under this type of analytics. Folks design a pretty good and attractive sites but forget that their site is the actual gateway for doing business. Planning and Experience both are the key factors that are used to increase the value of website which leads to behavioural analytics.

An activity of value can be determined by various conversions on site. The most observable activity is a purchase on an ecommerce site. Promotion of a service leads to following conversion factors as:-

• A Free Trial.
• A Demo.
• A Webinar or an activity that has been introduced to provide a value.

This analytics basically provides qualitative analysis to enhance productivity and business gain.

It often incorporates testing of activities and elements so that more number of visitors converted into customers.

This analytics provides the real time inventory of the current activity and behaviour of the visitors on your site in a particular span of time. Real-time analytics increases the likelihood of conversion, and provide minute to minute analysis of your website. A minute to minute analysis helps in optimizing the website for convergence.

Many Companies do not monitor the likings of the customer or which product, service get the highest rating by customer, they actually believes to overcome the blocks for a perfect engagement process. There are many systems that provides channel, surveys and other data collection points for providing a clear vision that how a company should perceive. This analysis comes under customer intelligence analytics.

Of course, all of these systems can provide overload of information and often lead to analysis paralysis. Integration of other third parties platform with the analytics platforms automatically improvises the customer experiences. Generic problem of analytics platforms is that they collect data and make reports but rarely make a recommendation. Analytics basically provides an optimized way for doing business if and only if decision makers are able to derive the knowledge from facts and the figures.

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