Market circus

Well, this must be sounding absurd to you, but after I give a little explanation of why a market is like a circus, then I’m sure you would agree with me!

So, to begin with, I would want to ask you that what is a market?

Is it just some fixed geographical place where the sellers and the buyers carry out exchange of goods and services for money?

No, it is much more than that!  It is not just a geographical place but can be any arena where marketing activities are carried out…be it through the internet, television, telephone or the traditional market set up. And it includes not just exchange activities but also the other allied activities that support the main exchange like advertising, personal selling, promotional events etc.

Marketing is a very interesting field that breeds on skills like creativity, inter personal abilities, pro active approach and a risk taking attitude. Becoming a marketer, you’ve got to be on your toes all the time, because you not just have to take care of your own offering to the consumers but also be alert and aware of what your competitors are doing.

And that is lends an amusing touch to this field. I mean just look around and you’ll see how different brands and their respective marketers are fighting it out in the market.

Just like in a circus, how the circus artists employ different stunts and tricks to entertain the audience, similarly the marketers carry out different promotional tricks and ways to keep their already existing customers on their side while also trying to win new potential customers. They do this by way of offering huge discounts, gifts, quantity offers, coupons etc. And further, they also leave no stone unturned to increase their product visibility through online campaigns, catchy and attractive advertisements using famous celebrities as their faces ( just like circus people use animals 😛 ), grand openings to launch their products etc. Every single marketer is trying to make a niche for his product by employing these so called ‘gimmicks’.

As for us, the buyers…we’re enjoying the show, right? But sometimes, such great competition among different brands can make buying decisions a challenge for the customers too, as to which one should they go for. But then we can’t complain, after all we get good choice and good quality products. What more can we ask for! And this circus like competition also ensures that the marketers always keep it in mind that it is the customer who is the king of the market and satisfying them should be their focal point.

So, let the marketers carry on with their circus, and let’s all enjoy the show and make the best buying decisions. 😀

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