Reverse Logistics: Terminology of Social media.

In the recent business environment, Social media plays an important role in the market the product of every organization or a new outlet for delivering services. The growth of online retail has been matched by the growth of consumer needs. Now social network renders service to the customers that they will be able to order the product that they what at any time of the day (providing the optimum flexibility), and for it to arrive promptly when they expect it.

Reverse Logistics is a process whereby companies can become more environmentally efficient through recycling, reusing and the amount of material used. Findings from UPS ( United Parcel Services) how that 84% of online shoppers use at least one social media website for increasing their sales. On the other side social media provide a variant to the producers and consumers a ready-platform to share views and news, it has also provided a means for disgruntled shoppers to show their dissatisfaction with online retailers. Our research shows that almost a quarter (23.5%) of respondents said that they had already used social media to complain about poor order and delivery services. Recent business environment, writing a letter or phoning a call center to criticize a service takes time and requires a special effort. However, access to social media is quick and easy via Smartphone’s, tablets and laptops.

For forward-thinking companies, outsourcing the delivery and fulfillment processes are proving to be more practical than taking on the task in-house. Thus it gives an opportunity to the companies to harness the expertise that a specialist partner can render the best service. The best partners have well-established relationships with carriers across the globe and are able to flexibly match the right delivery service to a particular job.

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