Understanding Business

• Business Definition
• Dimensions of Business
• The Product / Service Concept

Introduction to Business Strategy

• Definition of Strategy
• Origins of Strategy Management
• Is Strategy static in nature or dynamic?

Difference Between Policy, Strategy And Tactic

• Strategy
• Features of Strategy
• Strategy and Tactics
• Distinction between Strategy and Tactics
• Organizational Mission and Objectives
• Implementation of Strategy
• Policy
• Policy and Strategy: A Comparison

Strategic Decision Making

• What is Decision Making
• Decision Making Process
• Decision Making Strategies
• What is Strategic Decision Making
• Strategic Decision Making Models

Introduction to Balanced Scorecard (BSC)

• What and Why of Performance
• Performance Management
• What is Balanced Scorecard or BSc
• Balanced Scorecard Application
• Balanced Scorecard Evolution
• Balanced Scorecard Perspectives
• Balanced Scorecard Components

Strategic Analysis

• What is Strategy
• Strategic Management Processes
• Environmental Analysis
• Pestle Analysis
• SWOT Analysis
• Value Chain Analysis
• Competitor Analysis

Strategizing Balanced Scorecard

• Strategic Vision Development
• Strategic Value Development
• Strategy Map
• Financial Perspective
• Customer Perspective
• Internal Perspective
• Learning and Growth
• Making Organization Ready

Developing Balanced Scorecard

• Introduction to Strategy Implementation
• Building Metrics
• KPI
• Lead and Lag Indicators
• Understanding Initiatives
• Process Mapping

Balanced Scorecard Implementation

• Implementation Models
• Case Study
• What is Balanced Scorecard Cascading?
• Key Success Factors

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