Why should I take this certification?
Retail & merchandising is an exciting field. This certification will cover various areas of merchandising of the products in retail stores. The certification tests the candidates on various areas in fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export.
How will I benefit from this certification?
Vskills Certified Merchandiser will find employment in companies specialized in merchandising & retail. Various public and private companies also need merchandising professionals for their merchandising or retail departments.
Merchandiser Table of Contents
https://www.vskills.in/certification/merchandiser-table-of-contents
Merchandiser Tutorial
http://vskills.in/certification/tutorial/design/merchandising/certified-merchandiser
Merchandiser Sample Questions
https://www.vskills.in/certification/merchandiser-sample-questions
Merchandiser Mock Test
http://www.vskills.in/practice/merchandiser
Merchandiser Interview Questions
https://www.vskills.in/interview-questions/management-interview-questions/merchandiser-interview-questions
Companies that hire Merchandisers
Vskills Certified Merchandiser will find employment in Top MNC's and organisations like Anchor, Titan, Big Bazaar, Reliance Retail, Tribhovandas - TBZ, Levi Strauss, Marks and Spencer.
Apply for Merchandiser Certification
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Table of Content
Introduction to Merchandising
- What is Merchandising?
- Role of Merchandiser
- Merchandising Process
- Product Life Cycle
- Retail Formats
- Retail Strategies
Product Development
- Concept Development
- Product Design
- Product Sourcing
- Product Testing
- Product Launch
- Product Life Cycle Management
- Sustainability in Product Development
Buying and Planning
- Demand Forecasting
- Order Placement
- Inventory Management
- Merchandise Budgeting
- Open-to-Buy Management
- Retail Pricing Strategies
- Retail Financial Planning
Visual Merchandising
- What is Visual Merchandising?
- Design Elements
- Principles of Design
- Color Theory
- Retail Store Design
- Store Layouts
- Product Placement
- Customer Flow
- Props
- Fixtures and Display Cases
- Signs and Signage
- Window Displays
- Product Grouping
- Retail Events
- Visual Merchandising Technology
Retail Mathematics
- Retail Calculations
- Inventory Management
- Sales Forecasting
- Budgeting and Financial Planning
- Retail Performance Metrics
Consumer Behavior
- Consumer Psychology
- Consumer Attitudes and Perceptions
- Consumer Motivation
- Consumer Decision Making Process
- Consumer Demographics and Lifestyle
- Consumer Trends and Trends Analysis
- Customer Segmentation
Sales and Marketing
- Marketing Strategy
- Sales Promotion
- Advertising
- Public Relations
- Direct Marketing
- Trade Marketing
- Customer Relationship Management (CRM)
Retail Technology
- Point of Sale (POS) Systems
- Customer Relationship Management (CRM) Systems
- E-Commerce
- Marketing Automation
- Retail Analytics
- Mobile Retail Technology
Trends and Forecasting
- Market Research
- Trend Analysis
- Consumer Insights
- Retail Forecasting
- Market Segmentation
- Competitive Analysis
