Email Marketing

Deliverability

• Setting up an Email Marketing Machine
• ISPs
• Hosting Facility
• MTA
• IP/DNS
• Shared vs. Dedicated IPs
• Reverse DNS
• MX Record
• White listing
• Response Handlers
• Bounces

Effective Email Content

• Conversation
• Relevance
• Incentives
• Timing
• Creative & Copy
• Attributes

Customer Acquisition Strategies

• Rented List Emails
• Co-branded Emails
• Third Party email Newsletters
• Viral Emails
• Event Triggered Emails
• House e-newsletters

Effective Creative

• Introducing: CRABS
• Does your email have crabs?
• Email template model
• Best Practices
• NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation

• Tools to enhance lead nurturing
• Enhance better reach
• Analyze behavior patterns
• Analytics
• Automation and more

Resources to do situational analysis and progressive

• Customer personal tool kit
• Complete email marketing worksheet
• Content Editorial Calendar
• Digital Marketing Strategy toolkit
• Email contact strategy template
• Email campaign calculator
• Email Marketing Health Check
• Structuring Digital Marketing Team
• Web resources to improve subject lines, html codes, spam testers and deliverability issues      

Apply for Certification

https://www.vskills.in/certification/Certified-Email-Marketing-Professional