1. What is the flow type of perception from exposure to memory

A. Referential

B. Curved

C. Linear

D. Deviatory

2. What does value refers to

A. set of features

B. product benefits

C. psychological benefits offered

D. All of these

3. Which of the following refers to selective perception

A. avoiding painful messages

B. avoiding threatening messages

C. a lower awareness of stimuli irrelevant to their needs

D. All of these

4. What results in individuals being subjected to a number of influences

A. Perceptual Interpretation

B. Physical Appearances

C. Perceptual Distortion

D. Grouping

5. What does the positioning conveys

A. meaning of the product

B. concept of the product

C. how product fulfills a consumer need

D. All of these

Answers:      1 (C), 2 (D), 3 (D), 4 (C), 5 (D)

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