Table of Content
Social Media Marketing Introduction
- Social Media Marketing
- Social Media Portals
- Social News Sites
- Social Book marking Sites
- Introduction to Social Networks
- Importance of the Web in Giving Consumers A Voice
- How to join the Conversation
- Content is not everything in Online Marketing
Goal Setting In A Social Environment
- Overcoming Fear about Uncontrolled Messages
- Importance of Being Transparent
- Importance of Listening
- Setting Goals for the Social Media Marketing Campaign
- Advantages of Increased Traffic
- Increases in Brand Awareness
- Improved Search Rankings
- Reputation Management
- Increased Sales in Your Product or Service
- Established Expert
- Researching the Social Media Community
- Planning for the Kind of Content the Audience Prefers
- Handling Negative Backlash
- Manpower for Social Media Marketing
- Apetite for Taking Risks
- Pursuing Social Media Marketing
Networking And Implementing The Social Media Strategy
- Planning for the Social Media Strategy
- Getting Ideas
- Bureaucratic Hurdles
- Importance of Networking
- Role of Community Managers
Participation In Marketing
- Public Relations and Marketing
- Reputation Management
- What to Do Improve the Reputation of the Company
Using Blogs To Communicate And Learn
- A Brief History of Blogs
- Blogs as Online Influencers
- Features and Functionality
- Various kinds of Blogging Platforms
- Planning for the Blog
- Writing for Blog Audiences
- Using the Blog’s Voice
- Techniques of Blogging
- Getting Fresh Content for the Blog
- Additional Features for Blog
- Corporate Social Media Strategy for Blogging
Use Of Microblogging For Business
- History of Twitter
- Usage of Twitter
- Case Study
- Use of Twitter as an Official Channel
- Building a Personal Brand
- Tweeting From Anywhere
- Promoted Tweets, Trends and Accounts dashboards
- Case Study
Facebook Marketing
- Introduction to Social Networking Sites
- Profile Customization and Blog Posts
- The Facebook “Product” Page
- Paid Advertising on Facebook
- Facebook Groups, User Profiles, or Fan Pages
- Facebook Applications for Marketing
- Case Study
Linkedin Marketing
- Getting Professional with LinkedIn
- LinkedIn Answers, events, messaging & testimonials
- User Groups of Linkedin
- Conclusion
Informing The Public
- Social Search
- Wikipedia: The Living Encyclopedia
- Discussion
- Wikipedia social media optimization
- Being cautious when editing Wikipedia
- Mahalo
- Using Yahoo! Answers for Social Media Marketing
- Being Aware of the Latest Questions
- Importance of Knowledge
The Social Book marking Space
- Evolution of bookmaking
- Tags
- Integration of social bookmaking into Search Results
- Using Social Book marking Sites
- The Stumbleupon Toolbar
- Sharing content with all one’s friends in one attempt
- Stumbling and reviewing content
- Understanding StumbleUpon user page
- Interacting with tags
- Delicious.com
- Diigo
- Other Social Book marking Sites
Bringing Page Views From Social News
- The importance of Social News
- Factors Influencing Social News Front Page Promotion
- Succeeding on Social News Sites
- Building the right kind of content
- Benefits of social news promotion in social media marketing goals
- Other important sites in Social News
- General Social News Sites
Importance Of Photography, Videos And Pod casting
- Using pictures for marketing
- Flickr
- Other Top Photo-Sharing Sites
- Photoblogs and Galleries
- Video Marketing
- Marketing on Youtube
Youtube Marketing
- Viral video and branding
- Social sharing, comments and reviews
- Podcasts and Ads inside Videos
Google+ Marketing
- Google+ Basics and Sharings
- Google+ Integration and promotion
- Google+ Tools
Integration Of Different Things
- Revealing one’s true identity
- The social media workflow
- Return on Investment
- Other important things in social media
- Remember the Community
- Thinking outside Social Media Communities: Face-to-Face Interactions
- Showing Creativity Online
- Conclusion
Other Platforms
- Social media widgets and mashups
- RSS, Tagging and Blogging
- Wikis
Metrics and ROI
- Social Media Optimization
- Conversion and performance metrics
- Testing tools and ROI calculation
- Social media platform tools
Future Trends
- Online Reputation and Brand management
- Social Commerce
- Crowd sourcing & Collaboration Techniques
- Data Portability
- Privacy and Legal Issues
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