Course Introductions

• What Does this Course Cover?

SEO Basics and Important Terminology

• What is Search Engine Optimization?
• How a Search Engine Works
• Types of SEO
• SEO Building Block

Keyword Research

• What is a Keyword from SEO Perspective?
• Broad Versus Longtail Keywords
• Where to Collect Keywords
• Finding Competitor on New Niche – I
• Finding Competitor on New Niche – II
• Finding Competitor on New Niche – III
• List of Competitor's Keywords - I
• List of Competitor's Keywords - II
• Google's Official Keyword Tool
• How to Validate Keywords for SEO with Google Trends
• How to Convert Broad Keywords into Longtail Keywords
• How to Use Google Search Suggestions
• The All in One SEO Tool

Technical Factors | On-Page SEO

• Why Technical Factors Matter in SEO
• Important Tags for SEO – I
• Important Tags for SEO – II
• Brand Factor – Domain SEO Visibility
• More on Keywords and URL Parameters
• Utilizing Improvements
• Website – Page Speed

What can Lower Your Page Speed?

• Why Page Speed is Important
• Understanding the "Why"
• Let's Get Started – Analyzing Website for PageSpeed Test
• Optimization Images – I
• Optimization Images – II
• What is CDN – Adding CDN for Free
• Completing CDN Configuration – Adding Free SSL Certificate
• Caching and HTML, CSS, and JS Optimization
• Page Speed SEO Technique – I
• Page Speed SEO Technique – II
• Leverage Browser Caching – Page Speed Test after Optimization
• Google AMP – I
• Google AMP – II

Introduction to Search Console (Webmaster)

• Create a Sitemap for Your Website
• How to Add Your Website to Google Search Console
• Add a Sitemap of Your Site to Google Search Console (Webmaster)
• Adding a Different Version of Website to Webmaster
• Adding Website and Sitemap to Bing Webmaster
• More About Alexa Ranking and How to Add Website
• How to Submit Blog Post to Google for Fast Indexing

Link Building in-depth

• What is Link Building?
• DoFollow and NoFollow Links
• Types of Backlinks
• Link Building Campaign
• Ways to Get Quality Backlinks
• Ways to Get Quality Backlinks – II | Spying on Competitors
• Ways to Get Quality Backlinks – III

Local SEO

• What is Local SEO?
• 6 Points to Win Local SEO
• Local SEO – Keyword Research
• Registering Our Business on "Google My Business"
• Completing Local SEO

Negative SEO

• What is Negative SEO?
• Protecting Website from Negative SEO
• Protect Best Backlinks | Remove Spam Links

Complete SEO Audit Like PRO

• What is SEO Audit?
• Basic SEO Audit
• Advanced SEO Audit

Google Updates

• Understanding Important Google Algorithm Updates

Apply for Certification

https://www.vskills.in/certification/certified-seo-professional