Certified Campaign Manager

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive Online e-Learning Access (LMS)
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification


$49.00 /-
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Why should I take this certification?

This Vskills Certified Campaign Manger certification will teach you important & crucial concepts in campaign management. Learn about campaign development and management, about various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO & computer and internet basics.

Study & Learn

  • Creating Great Advertising Institutions
  • Developing Campaign Strategies and Plans
  • Branding & Positioning
  • Strategic Thinking
  • Creative Strategies
  • Media Planning & Briefing

How will I benefit from this certification?

This course is designed to teach you necessary skills and knowledge required in managing the campaign functions and makes you skilled enough so that you can work as a campaign manager. Vskills also help certified professionals in their career path, by providing expert guidance and placement support.

Campaign Manager Table of Contents

https://www.vskills.in/certification/certified-campaign-manager-table-of-contents

Campaign Manager Tutorial

http://vskills.in/certification/tutorial/media/certified-campaign-manager/

Campaign Manager Sample Questions

https://www.vskills.in/certification/certified-campaign-manager-sample-questions

Campaign Manager Practice Test

http://www.vskills.in/practice/campaign-manager

Campaign Manager Interview Questions

https://www.vskills.in/interview-questions/sales-marketing-interview-questions/campaign-management-interview-questions

Companies that hire Campaign Managers

Vskills certified professionals in campaign manager will find job opportunities in top companies like KPMG, PwC, Spectrum, IBM, Capgemini, Tech Mahindra, Flipkart, Paytm, Infosys etc. 

Campaign Management Blogs

Update your skills in Campaign Management with our latest blogs.

Campaign Management Jobs

Checkout the various job openings for Campaign Managers, click here..

Campaign Management Internships

Vskills runs its flagship internship programme where bright interns work with academic council, click to know more details..

Apply for Campaign Manager Certification

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TABLE OF CONTENT

Changing World of Advertising

  • Introduction
  • Advertising
  • A Second Nature

Creating Great Advertising Institutions

  • Not Just Campaigns
  • Creative Ideas

The Advertising Agency

  • What is Client Servicing?
  • Jobs in a Communications Agency
  • Client Servicing/Account Management
  • Meetings

Agency Work Flow

  • Typical Work Flow in Agency
  • Advertising Objectives

Branding

  • Branding concept
  • What is Branding?
  • Successful Brands

Positioning

  • Evolution of ‘positioning’
  • Determining Positioning
  • The product
  • The Competition
  • The Customer
  • Product and Consumer Positioning
  • The Position You Want

Strategic Thinking

  • Advertising Strategies Spectrum

Consumer Insights

  • Digging consumer insights!
  • Apparent vs Real Reason
  • Informal Research
  • Benefit Laddering

Campaign Planning

  • Planning Cycle
  • Determining Advertising Budget
  • Advertising Plan—an Outline

Creativity

  • The Creative Process
  • Creative Strategies
  • Message Formats
  • Practical Tips
  • How to Brief Creative
  • Copy, Folks
  • Copy Creation in three Steps

Copy Structure

  • Copy Style
  • Sell Creative Work

Media Planning

  • Being visible
  • Maximizing-the advertising exposure!
  • Framework to ‘Maximizing Advertising Exposure’

Media Briefing

  • The Media Briefing
  • Being more visible
  • Brand Contact Points

Internet Medium

  • Internet be the next big medium?

Line Media

  • Sales Literature
  • Point-of-sale (POS) display material
  • Aerial advertising
  • CD’s CD-ROMs, audio and video cassettes
  • Ad Bags and Carrier Bags
  • Body Media

Advertisement Assessment

How to Present Your Work

Campaigns - David Ogilvy

    Computers Basics

    • Introduction - What is Computer?
    • Characteristics of computer
    • Commonly Used Computer Terms
    • Units of a computer system
    • Representation of information
    • Basic Operations of a Computer – Input, Process and Output
    • Input Devices
    • Output Devices
    • Storage Devices
    • Types of Software
    • Disk Organization Terms
    • Operating System
    • User Interface

    Internet

    • Networking Concepts
    • Internet Terms (Hypertext, URL, Domain Name)
    • Web Browser and ISP
    • Upload and download files
    • Control of Internet
    • Email
    • Search Engine Optimization
    • Social Media

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