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The page title
Search Engine Optimization (SEO) is a technique used to increase the quantity and quality of traffic to a website through organic search engine results. One of the key components of SEO is optimizing the page title, which is the title displayed on the top of the browser window and in the search engine results page. The page title is a crucial aspect of on-page optimization because it gives search engines and users a brief understanding of what the page is about. It also helps to increase the click-through rate and visibility of the website.
A well-crafted page title should be descriptive, concise, and contain the primary keyword or key phrase that the page is targeting. It should be no more than 70 characters, including spaces and should accurately reflect the content of the page. A good page title can significantly improve the ranking of a website in search engine results pages, which can result in more traffic and potential customers.
In addition to the page title, there are other on-page optimization techniques that can improve the ranking of a website. These include meta descriptions, header tags, alt tags, and content optimization. By implementing these techniques, a website can improve its visibility, attract more traffic, and ultimately increase its conversion rate.
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