A/B Testing

A/B Testing

In my research for our upcoming A/B Testing Webinar, I have come across several discussions about whether A/B Testing negatively impacts your site’s SEO (or search engine optimization).

Well, rest easy, agile marketers! For several years, Google has encouraged constructive testing of your web content. Look at it from their perspective: the more you optimize your content, the better your site will serve both visitors and advertisers—their two biggest constituents.

Optimize Your Site Through A/B Testing

A/B Testing allows you to discover what isn’t working with your current website strategy, giving you the necessary knowledge to fix it. This can be achieved in numerous ways, both with your online marketing and offline marketing such as emails. No truer, however, is this for call to actions, which should elicit a response from the visitor.

You see, visitors are very critical in this over-saturated web, and something that doesn’t meet their criteria will get tossed to the site faster than they can click out of the website. Always test your call to actions in determining what is resonating with your audience.