Advertising, Direct mailers, electronic mailers, telemarketing

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Advertising: It is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.

Direct Mailer: Direct Mail is also known as Advertising mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Advertising mail includes advertising circulars, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses.

Electronic Direct Mailer: An Electronic Direct Mailer (EDM) is a highly valuable & effective direct marketing tool, as it delivers your marketing/promotional messages direct to the inbox of a potential consumer.

Telemarketing: It is the most interactive marketing medium available. Telemarketing allows you to answer your prospects questions, address their concerns, and overcome their objections.

Telemarketing is the only marketing medium that allows you to adjust your strategy midstream and make any changes at any time necessary to increase results. With telemarketing, you can change both your offer and audience with just one phone call. Telemarketing scripts can be edited with a moments notice. And telemarketing calling hours can be adjusted.

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