Certified Services Marketing Manager

Vskills Certified Services Marketing Manager certification appraises the candidate as per the company’s requirement for the marketing of their service offerings in Indian and International syndicates. The Vskills exam questionnaires the candidates on numerous fields in marketing management, market segmentation, Pricing, MIS, CRM, market research, service strategy, Demand management, international marketing service failure, consumer protection law, and recovery, etc. The Certified Services Marketing Manager exam proves that the candidate has such capabilities.

Certified Services Marketing Manager: Overview 

Certified Services Marketing Managers are in high demand. Companies concentrating on marketing & offering services are continually renting skilled services, marketing managers. Several public and private companies also require services marketing managers for their marketing activities. This course is designed for professionals and graduates desiring to outshine in their preferred areas. It is also well satisfied for those who are previously working and would like to take certification for additional career progression. Meriting Vskills Services Marketing Manager Certification can help aspirants to change in today’s contentious job market, increase their employment possibilities by promoting their exceptional skills, and result in higher earning potential.

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

• Become Government Certified Professional!
• The Certification is valid for life.
• Candidates will get lifelong e-learning access.
• Access to free Practice Tests.
• Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and  ‘Vskills Certified’ On Shine Shine.com.

Exam Details

• Exam Duration: 60 minutes
• Vskills Exam Code: VS-1109
• Number  of questions: 50
• Maximum marks: 50
• Passing marks: 25 (50%)
• Exam Mode: Online
• There is NO negative marking in this module.

Certified Services Marketing Manager Course Outline

Certified Services Marketing Manager covers the following topics –

1. Introduction to Services Marketing

1.1 Service Basics and Differences with Goods

1.2 Service Characteristics

1.3 Growth and Career Opportunities

2. Marketing Management

2.1 Marketing Basics

2.2 The Value Proposition

2.3 Marketing Philosophies and Challenges

2.4 Marketing Planning and Tasks

3. The Marketing Environment

3.1 Micro and Macro Environment

3.2 Indian Industrial Policy of 1991

4. Services Sector Enterprise

4.1 Operational Characteristics

4.2 Service Tax

5. Consumer Behavior

5.1 Indian Consumer Basics

5.2 Consumers Expectations and Psychological Factors

5.3 The Purchase Decision Process

6. MIS and Market Research

6.1 MIS Basics and Role

6.2 Marketing Research Methods

6.3 Online Marketing Research

7. Services Strategy

7.1 Strategic Planning Process

7.2 Market-oriented Strategy

7.3 Corporate Strategy and Social Responsibility

8. Market Segmentation

8.1 Segmenting Consumers

8.2 Segmentation Criteria

8.3 Segmentation Customization and Stages

9. Addressing the Competition

9.1 Competition Types

9.2 Competition Analysis

9.3 Competition Strategies

10. Demand Management

10.1 Demand Patterns

10.2 Demand Forecasting

10.3 Demand Management

11. The Service Package

11.1 Customer Value Hierarchy

11.2 Success Factors

12. Service Branding

12.1 Service Branding Basics and Benefits

12.2 Brand Equity and Positioning

13. Visual Merchandising

13.1 Physical Evidence

13.2 Visual Merchandising

14. Pricing

14.1 Influencing Attributes

14.2 Pricing Approach and Strategies

15. Distribution

15.1 Service Distribution

15.2 e- Retailing

16. Internal Marketing

16.1 Internal Marketing Objectives and Strategies

16.2 Employee Development

16.3 Internal Marketing Challenges

17. External Marketing

17.1 External marketing Need and Basics

17.2 Communication Campaign

17.3 Success Factors

18. Interactive Marketing

18.1 Customer Interaction and Roles

18.2 Service Interaction Process

18.3 Enhancing Customer Participation

19. Service Quality Management

19.1 Service Quality and Determinants

19.2 Services Quality Process and Audit

19.3 Service Excellence

20. Service Failures and Recovery

20.1 Customer Grievances

20.2 Complaint Management

20.3 Service Recovery

20.4 Measuring Satisfaction

21. Customer Relationship Management

21.1 CRM Basics and Benefits

21.2 CRM organization and Interaction

21.3 e-CRM

22. International Marketing

22.1 International Market

22.2 Trade Barriers and WTO

22.3 International Marketing Programme

23. Consumer Protection in Services

23.1 Consumer Expectations and Concerns

23.2 Consumer Protection Act and NCDRC

23.3 Service Disruption

23.4 RTI

24. Case Studies

24.1 Banking Services

24.2 Transport Services

24.3 Hospital Services

24.4 Educational Services

24.5 Tourism Services

Preparation Guide for Certified Services Marketing Manager

Candidates brewing for the Certified Services Marketing Manager exam should recognize the importance of exam resources. During the exam preparation, it is important to get all the necessary exam study sources. This will provide the benefit to understand the concepts and meaning more precisely. In the preparation guide, we will review some of the most significant resources to help the candidate prepare well for the exam.

Exam Objectives

For every examination, the first task should be to get all the exam relevant details including the important contents and its topic. With complete exam objectives, the candidate’s exam preparation time is better spent because they already know what to study. For this exam, the topics include:

• Introduction to Services Marketing
• Marketing Management
• The Marketing Environment
• Services Sector Enterprise
• Consumer Behavior 
• MIS and Market Research
• Services Strategy
• Market Segmentation
• Addressing the Competition 
• Demand Management
• The Service Package
• Service Branding 
• Visual Merchandising 
• Pricing
• Distribution
• Internal Marketing
• External Marketing
• Interactive Marketing
• Service Quality Management
• Service Failures and Recovery
• Customer Relationship Management
• International Marketing 
• Consumer Protection in Services
• Case Studies 

Vskills Online Learning Material

Vskills provides candidates a way to prepare for the exam using the online learning material for existence. The online material for this is regularly updated. Moreover, e-learning is bundled with hard copy material which encourages candidates to enhance and update the learning curve for superior and better opportunities. The candidate can also download the sample chapter for the Certified Services Marketing Manager exam.

Vskills Brochure 

Vskills also provides a brochure for the Certified Services Marketing Manager exam. The brochure contains all the necessary related to the exam such as details, sample papers, important information, course outline, etc.

Books for Reference

The next step in the preparatory guide should be books and study guides. The candidate needs to find those books which are enriched with information. Finding a good book may be a difficult task, but in order to gather knowledge and skills, the candidate has to find, read, and understand.

Practice Test

Practice tests are the one who ensures the candidate about their preparation for the exam. The practice test will help the candidates to acknowledge their weak areas so that they can work on them. There are many practice tests available on the internet nowadays, so the candidate can choose which they want. Try the practice test here!

Job Interview Questions

If you are looking for a new job role in Services Marketing, the you must checkout these online interview questions to prepare for same, the questions will surely help you to pass the interview with ease.