Sample Marketing Plan Outline

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Govt. Certified Marketing Manager

A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of a way to satisfy them in a way that earns you money. By creating a marketing plan, you also learn more about your competition, develop goals and set up a way to measure your progress.

The purpose of this simple marketing plan is to:

• Streamline the marketing planning process
• Help you identify the most important research you need to gather
• Provide an easy-to-update format for organizing your information
• Give you a simple and clear way to see the big picture for your marketing activities
• Outline the actions you will take to reach your marketing goals