Brand Image

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Brand Image includes the overall opinion about a consumers’ thoughts a company its brand as compared to its competitors. Market Street Research often measures a company’s brand image by asking consumers, decision-makers, or key markets to rate the company and its competitors on factors they consider important, such as:

• Overall reputation
• Quality and appeal of products or services
• Convenience (location, hours, etc.)
• Sales and marketing effectiveness
• Customer service
• Delivery
• Timeliness
• Costs
• Resolution of problems and complaints