| Direct Marketing Channels | Indirect Marketing Channels |
| 1. Direct channels of marketing include any route to market that you control and finance directly. 2. Direct channel are typically more capital intensive to establish 3. Provides a greater level of control 4. Provides a restricted coverage 5. Direct distribution channels require more funds | 1. Indirect channel includes agents, distributors, licensees, affiliates, franchisees and other routes to market that support your product 2. Indirect channels are less capital intensive to establish 3. Provide no great level of control 4. Achieve more coverage 5. Indirect selling is simple and cheap |
Example of Direct Marketing Channel
Example of Indirect Marketing Channel
