Public Relations Functions and Key Processes

Public relations functions are categorized by the publics with which relationships are established and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a management role, operate as a communications technician, or function in a dual role.

Mage building

This is basically the most important purpose why public relations is present and is still working great for companies until now. Public relations do not only serve as a means of communication, bridging a connection between producers and consumers. It is also one effective tool to establish credibility and maintain it at its best.

Crisis management

Not only do public relations work for image building but it is as well very effective when it comes to correcting errors especially with bad publicity. Having a good team for public relations is required especially when crisis arises. Bad publicity can be really destructive, that’s why it is very important that the PR teams are able to come up with a contingency plan even before the campaign proper is started.

Government Relations

Dealing and communicating with legislatures and government agencies on behalf of an organization.

Financial Relations

Dealing and communicating with firms and interest groups within the organization’s industry.

Media Relations

Dealing and communicating with the news media when seeking publicity or responding to reporters’ questions. It also involves setting up and maintaining a professional and mutually beneficial working relationship with news gatherers and gatekeepers, in part by becoming known as a credible source and as a provider of factual, expert information whether or not that information results in media coverage.

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