In international marketing, companies usually take advantage of a wide number of different organizations to facilitate the distribution of their products.
The physical movement of goods usually includes several modes of transport – by road to a port, by ship to a country of destination and by road to the customer’s location.
The selection of an appropriate distribution strategy is a significant decision. The key objective in building as effective distribution strategy is to build a supply chain to that incorporates both the needs of the manufacturer and the distributors.
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