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Sales incentives and motivation

Choosing the right sales incentive to motivate the sales team is a challenging task. On one hand, the plan should be exciting enough to motivate the sales team and on the other it should fit the organization’s budget.

Sales Incentives can be given in different ways

• Job – Related Incentives: This is the least expensive incentive as it consists of items like additional vacation time. Such benefits are appropriate to firms which would allow its employees to take advantage of them. Other options in this category are a new cell phone, i-pad or an upgraded laptop. These kinds of incentives are beneficial both for the organization and the employees. The employees get new equipment which helps them to work more effectively to gain more results. The organization gains as such incentives motivate the employees to work more effectively generating increased sales.
• Tangible Incentives: Tangible incentives can be the most effective motivators if selected cleverly. To understand what reward would be suitable for the sales persons it is necessary to understand the profile of the people.
• Experience Incentives: This is the incentive which is based on experiencing a particular reward. This includes group vacations, team outing or expensive dinners. Such incentives not only reward high performers but also let them bond with each other.

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