Indian Trade Promotion Council (ITPO)

Indian Trade Promotion Council (ITPO)

The Indian Trade Promotion Council (ITPO) is a government agency responsible for promoting India’s trade and commerce by organizing trade fairs, exhibitions, and other events. ITPO works under the Ministry of Commerce and Industry, Government of India, and is headquartered in New Delhi.

The primary role of ITPO is to create a conducive environment for Indian businesses to showcase their products and services, interact with potential customers and partners, and explore new business opportunities both domestically and internationally. Some of the key functions and activities of ITPO include:

Organizing Trade Fairs and Exhibitions: ITPO organizes various trade fairs and exhibitions in India and abroad, which provide a platform for Indian businesses to showcase their products and services, interact with potential customers and partners, and explore new business opportunities.

Providing Trade Information and Market Intelligence: ITPO provides trade-related information and market intelligence to Indian businesses, including information on trade policies, market trends, and export opportunities.

Facilitating Trade Promotion Activities: ITPO facilitates various trade promotion activities such as buyer-seller meets, trade delegations, and trade missions to help Indian businesses expand their markets and enhance their export capabilities. Supporting Export Promotion Schemes: ITPO supports various export promotion schemes of the government, such as the Market Access Initiative (MAI) and the Market Development Assistance (MDA) scheme, which aim to provide financial assistance to Indian businesses for export promotion activities.

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