Export Marketing

Export Marketing

Let’s learn about Export Marketing.

Export marketing is the practice by which a company sells products or services to a foreign country. Products are produced or distributed from the company’s home country to buyers in international locations. But there is a difference between products that are available to foreign countries and products that are specifically marketed to foreign customers. This where the importance of an export marketing plan comes in.

Businesses today are often doubling or tripling products by expanding to product sales on an international level. But you can’t assume that foreign markets will be as interested in your product as local customers. Cultural differences, shipping costs and transit time, politics, and international trade policies all contribute to a marketing communication barrier between suppliers and foreign buyers.

Understanding these realities, product managers told us the average timeframe for a product roadmap is nine months. The pace of change is so fast today, that even manufacturing companies roadmap only about a year out. And fewer than 10% of manufacturing product managers build product roadmaps out for more than three years.

It include the followings

•  Export Readiness
• Identifying the right markets
• Market Entry for Exports
• Assessing Export Competitiveness

Go back to Tutorial