A value proposition refers to the unique combination of benefits and value that a product, service, or solution offers to its target customers. It is a concise statement that communicates the specific value that a company or offering brings to its customers and differentiates it from competitors.
The value proposition addresses the question of why customers should choose a particular product or service over alternatives in the market. It highlights the key benefits, advantages, or solutions that meet customers’ needs, solves their problems, or fulfills their desires.
In the context of a Business Intelligence (BI) project, the value proposition refers to the specific benefits and value that the BI solution offers to the organization. It encompasses the advantages, outcomes, and competitive advantages that the BI project delivers, distinguishing it from alternative approaches or systems.
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