Essential of Effective Testing

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Essential of Effective Testing

An effective ad testing is needed to generate correct and accurate results. If the ad testing methods are not accurate, then the results will not draw a fair picture and might lead to heavy loss of resources allocated for designing ad campaign. Essentials are,

• Establishment of Communication objectives
• Using a consumer hierarchy model
• Using both pre tests and post tests techniques
• Using Multiple Measures
• Understand and implementing proper research