Agency Evaluation

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Govt. Certified Advertising Manager

It is important for an advertising agency to constantly review its work so as to know the performance levels, come across the weak areas and work on them and to justify the use of resources. The advertising agency does the financial assessment of the company’s operations in order to verify the cost and expenses, the amount paid to the media sources and other expenditure related to the advertisement campaign. The quantitative assessment reveals if there was efficient utilization of resources. The qualitative assessment is done to oversee the quality of work done, client satisfaction, developing and planning the creative advertisement campaigns for the clients company and review the achievements. The agency evaluation helps us in understanding how well the agency is performing and catering to the needs of clients.

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