Advertising Strategy Research

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Advertising Strategy Research

Advertising is a functional part of any business organization. Huge sums of money are spent to create ads and to buy market space in order to achieve effective communication with the target audience. Advertising is undertaken to create awareness about product or service along with its attributes, utility, shape design etc. These marketing communications are a risk that an organization takes since they do not know what impact it would create. Therefore, companies follow a systematic procedure and gather information from secondary and primary sources so as to be able to take correct marketing decisions.

Advertising Strategy Research is a subset of marketing research which systematically gathers and analyses information to help develop or evaluate advertising strategies, individual ads or the entire advertising campaigns.

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