Corporate Identity
There is a change in the nature of a company post M&A. This change has an effect on all those who had been dealing with the original entity and those who plan to have transactions with the newly formed entity.
In case of an acquisition, the target company which has been acquired merges into the acquiring firm shedding its own identity but still working as the part of the organization. But in case of mergers, the two companies merge together without losing their individual identities.
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